Publishing and multimedia case studies

A renowned publishing house was looking to maximize the visibility of its publications, simplify access to digital content from print media, and enhance interaction with its audience. To meet these challenges, it integrated the lc.cx link reduction and QR code solution into its communications strategy.

The publishing house was faced with challenges such as the need to share its publications effectively on social networks, make digital links more accessible, and optimize interactions via print media.

To meet its identified needs, the publishing house opted to integrate the lc.cx link reducer and QR code solution into its print devices as well as its digital ecosystem. This solution generates short links for digital publications and QR codes for print media, offering a seamless, multi-channel user experience.

Results

• Increased engagement on social networks
• Simplified access to digital content
• Increased interaction from print media
• In-depth performance analysis