Customer case: national bank

A national bank in the midst of a digital transformation was looking to strengthen its customer proximity and simplify access to its online services. Aware of the challenges associated with communicating complex information via long, non-personalized links, it decided to adopt a modern approach by integrating a link reducer into its communication campaigns.

The bank had identified several challenges associated with communicating long links in its campaigns, including the risk of confusion among customers, the difficulty of sharing on social networks and their SMS campaigns due to character constraints, and the limited tracking of clicks to assess the effectiveness of its communications.

To solve these challenges, the customer integrated the lc.cx link reducer into its digital ecosystem. This partnership was achieved by segmenting access to the service via a workspace for each department, dedicated hosting located in France, setting up a dedicated domain and SSO access to meet all IT requirements. This enabled the creation of short URLs that were easy to remember and share, as well as greater proximity to customers.

Results

• Improved user experience
• Closer contact with customers
• Increased sharing on social networks
• Improved performance tracking