Case studies and consulting

A research and consulting firm was looking to modernize its data collection methodology, maximize participation in questionnaires and simplify the customer survey process. To meet these objectives, the company decided to integrate lc.cx, specialized in link reduction and QR codes, into its data collection strategy.

The research and consulting firm was facing challenges such as the need to simplify survey participation, optimize data collection, and improve customer engagement in satisfaction questionnaires.

To overcome these challenges, the firm chose the lc.cx solution, which enabled the creation of short links and customizable QR codes, simplifying the sharing of questionnaires and surveys. These links were used in a variety of channels, including email, social networks, SMS and post.

Results

• Simplified the process for participants
• Increased participation rates
• Improved data quality
• In-depth analysis of results